Do you know what the differences are between third-party, second-party, first-party, and zero-party data? Why is zero-party data important? Let’s find out more about all the different parties!
It is quite straightforward to integrate your online channels with Exponea, to start tracking your customer’s events and actions; but how can you make the best out of this integration? here you go some of the top best practices. 1. Build a Comprehensive Tracking Document Although one of the super powers of Exponea is the […]
Why is marketing analytics important❓ How can you make the most of it❓ Find out what are the right steps in marketing analytics 👉
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