Categories
Customer Data Platforms

Streamline your Marketing Efforts with CDXP and CDP

Integrating CDXP and CDP can enhance your marketing efforts and empower you to create personalized experiences for your customers at scale.
Do you want to keep up with the pace of technological advancements?
Let’s dive in!

Categories
Customer Data Platforms

Understanding the different types of CDPs and when to use them 

Do you want to stay ahead of your competition? Are you looking for ways to maximize your customer engagement and increase sales? If so, then understanding Customer Data Platforms (CDPs) are essential. In this blog post, we’ll explain the different types of CDPs and when to use them. 

Categories
Customer Data Platforms

Making a choice? Select the right CDXP for your business 

How to choose the right CDXP for your business? Let’s take a look at key distinguishers to compare CDPs and CDXPs:

Categories
Customer Data Platforms

Ideal Deals for Black Friday and Cyber Monday 

The holiday season accounts for approximately 20% of total annual retail sales. How can the right Marketing and CDP use cases help you?

Categories
Customer Data Platforms Marketing Automation

How to: Marketing Automation

What is marketing automation? What are the steps for implementing marketing automation for businesses?  

Categories
Analytics Customer Data Platforms Customer Experience Data Integration Integration Marketing Automation

5 Best Practices for Bloomreach Engagement Integration – (Exponea/CDXP)

It is quite straightforward to integrate your online channels with Exponea, to start tracking your customer’s events and actions; but how can you make the best out of this integration? here you go some of the top best practices. 1. Build a Comprehensive Tracking Document Although one of the super powers of Exponea is the […]

Categories
Customer Data Platforms

Advantages of Customer Data Management

Why is customer data management important❓ What are its advantages❓ Learn more about categories of data you should collect 👉
#customerdatamanagement #customerdata #CDP #minervavisuals

Categories
Customer Data Platforms

What Is Identity Resolution? (Definition, Types, Benefits)

What is identity resolution and why is it important❓ What are the ✅ biggest advantages❓ Learn more about 2 types of identity resolution:
#identityresolution #CDP #minervavisuals

Categories
Customer Data Platforms

Data Retention + Consent Management: How Can CDP Help?

What should a data retention policy include❓ Learn more about some of the best practices when creating one 👉 What are the benefits of CDPs?
#dataretention #consentmanagement #CDP #data #minervavisuals

Categories
Customer Data Platforms

Google Ads Integration with CDP

Read our article if you want to learn more about the benefits that go hand in hand with Google Ads integration with CDP:
#CDP #googleads #adwords #digitalmarketing #MinervaVisuals #google