What Are the Benefits of Email Marketing Tools?

Email marketing is a powerful form of online marketing. Companies use email marketing to promote their products or services through email messages. Read more to find out which Email marketing tools will help you reach your goals.

What is Email Marketing?

When using email marketing, the sender is usually reaching a larger group of people. Those people can be potential or current customers of a sender (usually company).

Businesses are using emails to build brand awareness for potential customers. They can also use email marketing as means to earn the loyalty and trust of existing customers.

The main goal you should keep in mind when sending email messages is to try to improve relationships between customers and your brand. When you earn their trust you can offer them your services/products with a higher chance of a successful transaction. 

Through email marketing you can:

• Inform your customers about new products, discounts, offers, or exclusive deals (deals for subscribers only)
• Use email messages to educate your audience about your company vision, its improvements, or successes
• Build awareness and keep customers engaged in your brand

Why does your Business need Email Marketing?

Email marketing is an important part of any business strategy.

What are its biggest advantages?

Improves Conversions 

Without a doubt, email marketing helps you sell your products/services. In fact, it’s one of the most powerful channels to drive sales. 

It drives more sales than any social media or other marketing channels out there. The emails which bring the most conversions are usually the ones with promotions or special offers.

Your loyal subscribers will be also happy to hear about launching a new product. This way you can offer them the possibility to pre-order special items.

Tip:

You can help to improve your sales by sending emails to the right customer at the right time.
For example, if you want your customers to feel unique you can offer them special birthday discounts or anniversary gifts.

Has a High ROI

Thanks to the potential email marketing have on driving sales its ROI numbers are really favorable.

One of the reasons why return on investment in email marketing is so high could be sending relevant messages. This is why it’s worth investing in creating personalized messages which allow you to target specific groups of customers.

For successful targeting, it is really useful to have email marketing tools (such as integrated CDPs). Tools like these collect customers’ data and create precise analyses. And once you have the analysis you know exactly what your audience wants. 

Builds Brand Awareness

When talking about brand awareness, email marketing has some advantages in comparison with social media posts. 

After posting on social media platforms, you could never be sure if your customers saw your message. On the other hand, after sending an email you can target customers directly in their inbox. And once someone subscribed to your email list they already showed their will to keep in touch with your brand. 

Don’t forget to reach your customers on a regular basis. When they receive relevant emails from you regularly they’ll become aware of your brand. And once they got to know you they are more inclined to choose your brand when looking for a product.

Email Marketing is easily integrated with other Tools

Thanks to integrations you’ll better understand your customers which will lead to better performance of your business.

You can increase the click-through rate thanks to segmentation. Segmentation means that you divide your subscribers into certain groups and customize your emails accordingly.

You can segment your subscribers by topics of interest or according to their attributes. Then it will be easier to send relevant content for each group of subscribers. You can send different types of content to different subscribers. It leads to better personalization of your emails and thus more effective campaigns.

Benefits of Email Marketing Tools

Email marketing tools bring some notable benefits. 

You can use these tools for: