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Benefits of LinkedIn Integration With CDP

Learn more about ✅ the benefits of integrating CDP with LinkedIn. CDP is a customer database that collects data from multiple channels 👉 #linkedin #marketing #CDP #socialmedia #MinervaVisuals

LinkedIn offers analytics for company pages. Thanks to analytics you’ll get to know better your audience (people who visit your page or interact with your brand). 

Once you know who your audience is you can target them more efficiently thanks to CDP.

CDP Integration with LinkedIn 

You never heard of CDP?

CDP (customer data platform) is an integrated customer database that collects data from both online and offline channels. It unifies all of the company’s customer data to improve analytics, enhances user experience, and allows modeling and predicting.

And the good news is that you can connect LinkedIn with CDP.

If you integrate CDP with LinkedIn you can easily build audience segments and thus target users. You can segment users according to their job function, seniority, or demographic information (age, education, gender, etc.).

This way you can reach the people that showed interest in your brand (they interacted with your LinkedIn company page, visited your website, viewed your ad…) and retarget them efficiently.

Now it’s up to you to consider the many advantages CDP integration brings you.

One reply on “Benefits of LinkedIn Integration With CDP”

[…] When you work with Facebook audiences you have information about people who already purchased your products. You can then use your retargeting resources wisely. You can for example create an audience of recent buyers so your ads won’t be displayed to these audiences. The same goes with other social media – you can also integrate Twitter, Instagram, LinkedIn… […]

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